Celebrity Fans and Their Consumer Behaviour

Celebrity Fans and Their Consumer Behaviour
By:Markus Wohlfeil
Published on 2018-01-29 by Routledge


Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time. While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

This Book was ranked at 13 by Google Books for keyword celebrity.

Book ID of Celebrity Fans and Their Consumer Behaviour's Books is _ClKDwAAQBAJ, Book which was written byMarkus Wohlfeilhave ETAG "RhYFyknTrQs"

Book which was published by Routledge since 2018-01-29 have ISBNs, ISBN 13 Code is 9781351173469 and ISBN 10 Code is 1351173464

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by Raters and have average rate at ""

This eBook Maturity (Adult Book) status is NOT_MATURE

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